The right of publicity is the right of an individual to control the use of his or her name, likeness or other personal attribute (voice, signature, etc) for commercial purposes, such as for use on merchandise or in advertisements. The right is often considered to be a form of, or related to, the right of privacy, which is the right of an individual to control the use of his or her personal attributes for any public purpose. In recent years, however, the right of publicity has been recognised as a unique form of property governed by its own rules and principles.