Dr. Natalya Babenkova, LL.M., is the head of Noerr’s Media, IP & IT practice in Moscow.

Expert on:

• ­Intellectual property law, in particular trademark and copyright law and industrial and trade secrets (know-how)
­
• Licensing
­
• Franchising
­
• Contract law
• ­Sports law
­
• Domestic and international arbitration and litigation

She specialises in intellectual property protection, franchising and contract/transactional law. A frequent speaker and writer regarding IP and franchising issues in Russia, Dr. Babenkova has substantial experience in advising major western and Russian companies regarding the establishment of franchises in Russia. Her recent activities in this regard include negotiating and drafting a management agreement for a major western hotel chain’s Russian operation, negotiating and drafting a sponsorship agreement and license agreements for a major sponsor of the 2014 Olympics in Sochi, and negotiating and drafting franchising agreements for chain stores and western restaurant chains.